September 29

Friday 08:00 – 10:30

Studio Puck @ Kommendörsgatan 24, Stockholm

The In-store Experience:

Designing physical stores and the entry of Retail Media

Join us for our very first Ubiq Talks moderated by Alex Baker, global retail strategist and founder of Retail Tech X and Nordic Retail Hub.

We will talk about the new era of in-store experiences, diving into the aspects of designing physical stores in a digital first world. What key takeaways do we have? And as an interesting perspective on the subject – how will the entry of Retail Media affect physical retail?

Our panel examines the challenges and opportunities posed by these two subjects, catering to a new generation of consumers. Consequently, in doing so and with daring collaborations and initiatives, reaching the full potential of enhanced in-store customer experiences, customer engagement, sales and design innovation.


Welcome to our great venue Studio Puck, we look forward to seeing you there!


— This event will be held in Swedish —



Alex Baker - Retail Strategist & Principal, Nordic Retail Hub

Isabel Serrander - Creative Director at Specific Generic

Pino Roscigno - Commerical & Brand Director, Stadium

Natalie Tideström Heidmark - Co-Founder of Team5pm Nordics


  • 08:00-08:30 – Breakfast & Mingle
  • 08:30-10:00 – Intro
  • 09:00-10:00 – Panel Discussion
  • 10:00-10:30 – Mingle & Farewell